"Xingyun Group" completed a new round of financing of 100 million US dollars, Hong Tai con

On August 23, the cross-border import integrated service platform "Xingyun Group" officially announced the completion of a US$100 million B+ round of financing, further consolidating its leading position in the cross-border e-commerce B2B market segment industry. Hongtai, as an old shareholder, continued to focus on supporting this round of financing, caring and accompanying him to grow and develop along the way.

Earlier in November 2018, Xingyun Group completed tens of millions of US dollars in round B financing from Hongtai and other institutions. This round of Hongtai invested nearly 60 million yuan, and the pre-investment valuation was 150 million US dollars.

Xingyun Group was established in May 2015. Founder Billy Wang led the founding team to build a "Xingyun Group" B2B trading platform for imported goods, from cross-border imports of small and medium-sized B retailers to the entire cross-border import industry. With the development of the business, it gradually broke through to reach the brand, and the downstream began to reach in-depth cooperation with more KA channels. And gradually expand the business field to the entire process of the supply chain, positioning it on the cross-border B2B import e-commerce platform: upstream docking with overseas brands/agents/traders, downstream docking with domestic e-commerce platforms/retailers, importing retail enterprises from China Provide one-stop cloud supply chain services for procurement, distribution and supply chain trade financing solutions.

As an important participant in Xingyun Global Foreign Exchange's multiple rounds of financing, Hongtai Fund Yang Qin said:

❶ In the cross-border import e-commerce B2B platform competition sequence, Xingyun's competitive advantage is very obvious, depending on the start-up team from the first day to understand where the core barriers are, and always adhere to the original intention, step by step to establish in a chaotic situation From the system to service, from online to offline, from supply chain to transaction to finance, the comprehensive service capability of Qixing cloud platform is unique and effective in the entire e-commerce B2B platform, not only imports but also exports.

❷Hongtai continued to track the development and changes of Xingyun for a period of time before the B round of investment. At first, I had some doubts. It is difficult to imagine the complexity and difficulty of the platform to build bridges in such scattered trades. It is still the data. Speaking of it, the upstream and downstream customers of the industry chain affirmed the value of Xingyun.

❸ Within less than a year after Hongtai’s Series B investment, Xingyun, under the leadership of founder Billy Wang and the management team, has developed a deep understanding of upstream and downstream customer needs, supplemented by related services, It has opened up a wider range of customers and types of products and services, and is highly recognized by core customers. Based on this, Hongtai decided to invest in Xingyun in multiple rounds, which is a firm confidence in Xingyun's future development.

The entire cross-border supply chain service constructed by Xingyun Group has formed a closed-loop transaction covering upstream, midstream and downstream, which can help brands and imported retail channels to be efficiently connected, simplifying the transaction process and communicating resources. In addition, Xingyun eased the current low capital turnover rate prevailing in the industry, launched a supply chain trade financing service platform, combined with the original B2B trading platform, and solved the cross-border imported e-commerce industry with the S2B integrated service platform Sexual issues, thus reaching the enabling industry ecosystem, with the goal of promoting industry prosperity and achieving the rapid development of today's enterprises.

The current coverage of the platform mainly includes maternal and infant products, beauty and personal care, food and health care, daily necessities, etc., and is gradually introducing fresh and other categories. The platform now has the resources of 120 overseas Chinese groups and chambers of commerce in more than 40 countries and regions, bringing together more than 2,000 overseas brands and more than 150,000 kinds of selected high-quality goods. Cooperating merchants include Niulan, Aitame, Kao, LG, Swisse , LAMY and many other world-renowned brand merchants, cooperation channels include NetEase Koala, Yunji, Beidian, Tmall International, Haitun Global, Pinduoduo, Xiaohongshu and more than 100 well-known e-commerce platforms, and more than 60,000 Small and medium-sized retailers provide "one-on-one delivery" services. After consumers place an order, the platform will issue one-on-one delivery, helping imported small and medium-sized retailers to focus more on to C's services and marketing. It is worth noting that in the second half of the year, the Xingyun team made a strong penetration of offline small and medium-sized store transaction scenarios and took advantage of the existing supply chain. It has achieved good results in a short period of time, and this time the financing will accelerate Complete the offline layout of Xingyun Group.

Billy Wang, founder of Xingyun Group, said that after the completion of this round of financing, it will inject a strong pin into the rapid development of Xingyun Group platform. Xingyun Group will further improve the cross-border supply chain ecosystem, consolidate the foundation and advantages of the cross-border supply chain, provide partners with more efficient and high-quality cloud supply chain services, and promote the development and transformation of the cross-border e-commerce industry. .

On the one hand, it will further promote the expansion of overseas agency brands, enrich the supply system, and establish cooperation with more high-quality commodity manufacturers and brand parties;

On the other hand, it will strengthen the construction of talent team and increase investment in R&D technology to create a more agile and diversified cross-border trading platform.

At the same time, it will gradually proceed to build an international logistics system, including overseas warehouses, to consolidate the cross-border trade logistics foundation; link more supply chain middle-stage services of offline retail transaction stores, and promote the upgrade of cross-border supply chain.

Since the promulgation of a series of policies on cross-border e-commerce imports in 2018, the state has provided policy support for the healthy development of new formats and models of cross-border e-commerce. According to the "2018 China Cross-Border E-Commerce Market Data Monitoring Report" released by the NetEco-E-Commerce Research Center, the transaction volume of China's imported cross-border e-commerce industry reached 1.9 trillion yuan in 2018, which has exceeded the growth rate in the past three years. At 30%, the industry is still in a stage of rapid growth. In terms of consumer groups, the number of Haitao in China was about 101 million in 2018, and it is expected to reach 211 million in 2020, showing strong domestic demand for consumption, and the growth rate can be expected in the future.